Shopelo

Shop local, with no advertising surveillance and no data sale.

Shopelo is anti-surveillance shopping. Browse local merchants, save items, track price history — all without any cookie, any tracker, any cross-site identity. No personalized ads. No abandoned-cart retargeting. Just shopping.

What it does

Three things Shopelo actually does.

Calm-direct features. No growth-hack copy. Each one ladders to a specific patent claim and a specific line of source code.

Local merchant directory

Independent businesses near you. No ads injected. No paid placement. Curated by users.

Wishlist + price tracking

Save items, track price history — on-device only. The merchants don't know you're watching.

Direct-checkout (anti-surveillance)

When you buy, the transaction is direct merchant-to-customer. No advertising attribution surface.

Pricing

Free, Plus, or Pro. Best-Deal Floor.

Free

$0

The substrate. Local-only data, full encryption boundary, basic kit features. No ads, ever.

Plus

$4.99 / mo

Coach AI on this kit. Cross-device sync via operator-blind P2P. Per-kit advanced features.

Pro

$8.99 / mo

Everything in Plus + heavier Coach quotas, deeper drill-downs, cross-kit insight contributions.

Best-Deal Floor: pick 4+ kits Plus → automatic Plus Everything $14.99/mo. Pick 4+ kits Pro → automatic Pro Everything $29.99/mo covering all 20. Cryptelo always free. Family Pro $59.99. Founders Lifetime $599.99 once.

Founders Lifetime — $599.99 once Full pricing ladder

What it replaces

Local commerce + recommendations.

Yelp ranks restaurants by who's paying for placement. Shopelo ranks them by what you actually liked.

Yelp
Local-business reviews + ad placements.
Shopelo's local discovery uses your private taste graph, not paid placements.
Google Maps Reviews
Reviews + recommendations.
Same problem — recommendations skew toward Google's commercial graph.
TripAdvisor
Travel reviews.
Shopelo handles local; travel-specific stays with TripAdvisor.
DoorDash / UberEats / Grubhub
Food delivery marketplaces.
Out of scope — Shopelo is discovery, the marketplace stays with them.
OpenTable / Resy
Restaurant booking.
Same — booking layer stays separate.
Foursquare / Swarm
Check-in apps.
Shopelo records check-ins privately. Foursquare's social ledger isn't required.
Apple Maps Guides
Curated lists.
Shopelo's lists are private until you share them via operator-blind WebRTC.
Atlas Obscura / Roadtrippers
Discovery apps.
Shopelo aggregates your saves across all of them.

Comprehensive list — if a tool you use isn't here and you'd be open to switching, tell us: press.html.

Patent posture

Maps to: Claim 1 + Claim 1.31 (anti-surveillance posture)

Shopelo is covered by U.S. Provisional Patent Application No. 64/041,821 and the May/June 2026 follow-on cluster. The substrate-locality covenant is a cryptographic property of the file format, not a marketing posture.

Read the full claim ladder →